I grew up in South-Western France, where ancestral herbalism and agriculture rooted me in the Earth. My teenage years in Texas introduced me to a more consumer-driven world. I've been carrying both ever since.

After studying in Australia and Costa Rica as part of my Masters in Management, I graduated in Bordeaux, France. Even at the start, the two worlds were converging: my first internship in Sydney involved coordinating Club Med's Body & Soul Festival, an early thread of the wellness work I'd return to 10 years later.

I moved to Spain after a decade in London's luxury, retail, hospitality, and tech industries, where I led CRM and loyalty strategy at brands like Aman, Paul Smith, Uniqlo, and Habitas. That work taught me what makes a relationship feel real at scale: the art of recognising people, anticipating their needs, nurturing the bond over time. Even the most refined systems and data only work when they're grounded in heart.

Over those years, I noticed myself growing out of step with the model of leadership our culture celebrates. The one that rewards force, output, and visible results above the things that can be felt but not measured. I knew my leadership style was different. Having trained in yoga, meditation, breathwork, healing nutrition, and reiki, I began bringing these practices into corporate settings alongside my CRM work.

The Soft Space is the natural extension of that work, at human scale.